This private tour lets you enjoy K-fashion shopping one-on-one with a professional fashion stylist based in Seoul. Based on the style survey you fill out after booking, your stylist picks the best match among 8 major shopping districts in Seoul and pre-selects stores and 6 to 8 outfits that suit your body type, budget and style. On the day, you try on the prepared looks for about an hour, get advice on fit and color coordination, and buy only what you love. Skip tourist shopping and discover the Korean brands that locals actually wear.

Your shopping route is prepared
based on a style survey

After booking, fill out a 3-5 minute style survey about your size, body type, preferred style (K-pop, K-drama, minimal, casual or business) and shopping budget. Based on your answers, the stylist chooses the best shopping district among Myeongdong, Hongdae, Seongsu, Hannam-dong, Sinsa, Dongdaemun DDP, Jamsil and Yongsan I'Park, and pre-selects stores and outfits. From affordable to high-end items, everything is curated to fit your budget.

Try on looks one-on-one with a professional stylist

On the day, meet your dedicated professional fashion stylist and try on 6 to 8 pre-selected full looks for about an hour. With real-time feedback on fit, silhouette and color coordination, you can choose items that truly flatter your body type and blend with your wardrobe back home. Sessions are available in English and Korean.

Buy only what you love

Purchasing is completely optional, so you only buy what you really love. Your stylist also helps with personal tax refunds at the stores. Korean clothing often runs small or comes in free size, but if needed, the stylist selects brands that fit your measurements, including plus-size stores. You also get insights into K-fashion trends and styling tips.

※ The shopping district is decided based on your survey, and the meeting place will be shared after booking.
※ Clothing purchases and round-trip transportation to the shopping district are not included.

• Please check your mobile voucher in your email or the WAUG app.
• Fill out the style survey sent after booking to receive your shopping district and meeting place.
• Valid only on the selected date and time.

Meeting point :
Seoul shopping district (shared based on your survey)
One of Myeongdong, Hongdae, Seongsu, Hannam-dong, Sinsa, Dongdaemun DDP, Jamsil or Yongsan I'Park

Meeting point info:
Based on your style survey, you meet your stylist in one of 8 major shopping districts in Seoul. The survey link is sent about 4 days before the activity. If you have not received it, please contact WAUG customer service.

Cancellation & refund

• Cancel up to 24 hours before the activity date for a full refund.

Restrictions

• Not suitable for children under 13 or people aged 70 and over.
• Not suitable for pregnant women.
• Not suitable for people 200 cm or taller or weighing 110 kg or more.

On-site information

• The style survey link is sent about 4 days before the activity.
• A time extension (30 extra minutes KRW 60,000 / 60 extra minutes KRW 120,000) can be requested separately in the survey.
• Purchasing clothing is optional, and purchase costs are not included.
• Companions also each receive a personalized 1:1 session.
• Round-trip transportation to the shopping district is not included.