Visit an exhibition in Insadong, Seoul, celebrating the 100th birthday of Goldbären, HARIBO's signature gummy. First introduced as a dancing bear in 1922, the bear-shaped gummy is honored here with the world's first media exhibition dedicated to its 100th anniversary. Explore spaces themed around HARIBO's sweet and sour story and enjoy AR camera and character-decorating game experiences.

HARIBO Goldbären 100th Birthday Exhibition
in Insadong, Seoul

This is an admission ticket to a media exhibition celebrating the 100th birthday of Goldbären, the bear-shaped gummy that is the signature product of the world-famous gummy brand HARIBO. Goldbären debuted as a dancing bear in 1922, and this is the world's first media exhibition celebrating its 100th anniversary. The exhibition is open daily from 10:00 to 20:00.

Step into HARIBO's sweet and sour story

Together with Goldbären on its 100th anniversary, explore exhibition spaces designed like a theme park and discover HARIBO's sweet and sour story. Both kids and adults can enjoy 100 years of stories packed into a single gummy.

More fun with AR and games

Take photos with an AR filter camera themed on HARIBO gummies and the mascot bear, and share them on social media. Find HARIBO's hidden daily life with the AR camera around the exhibition hall, and decorate your own character to play game content in the highlight space.

※ Last entry is at 17:00.

• Have the mobile voucher you received after booking ready.

• Show the QR code on your voucher at the exhibition ticket counter to enter.

• Please arrive before the last entry time (17:00).

Location
Insa Central Museum, B1 Annyeong Insadong (49 Insadong-gil, Jongno-gu, Seoul)

Cancellation and refund

• This product cannot be cancelled or refunded after booking.

Visitor information

• Opening hours: daily 10:00–20:00 (last entry 17:00)

• The venue is generally wheelchair accessible, but some areas may have uneven floors or narrow passages.

• Some activities or areas may have age restrictions or specific guidelines.

• Casual, comfortable clothing is recommended.