A 12-hour day trip by bus from Seoul to Gangneung. In one day you visit Jumunjin Beach and the Jumunjin bus stop known as a BTS album photo spot, Gangneung Jungang Market, Arte Museum Gangneung, and the Chum Churum and Saero soju brand experience center. The round-trip bus, entrance fees for Arte Museum and the experience center, and an English or Chinese-speaking tour guide are included. You can choose a meeting point from Hongik Univ. Station, Namsan Yejang Bus Terminal, or Dongdaemun, and the tour is open to adults aged 19 and over only.

Leave Seoul and spend a day on the Gangneung
east coast and at a soju brand experience center

This is a 12-hour day tour by bus from the meeting point you choose, either Hongik Univ. Station, Namsan Yejang Bus Terminal, or Dongdaemun. You visit Jumunjin Beach, Gangneung Jungang Market, Arte Museum Gangneung, and a soju brand experience center, then return to Seoul. An English or Chinese-speaking guide joins you, and you travel by air-conditioned bus.

Meeting times are 07:15 at Hongik Univ. Station, 07:45 at Namsan Yejang Bus Terminal, and 08:00 at Hotel The Designers. After that, the day goes 11:00 Jumunjin Beach, 12:00 Gangneung Jungang Market, 13:20 Arte Museum Gangneung, and 15:00 the soju brand experience center. The bus leaves for Seoul at 16:30 and drops you off near Hongik Univ. Station at around 19:30.

See Jumunjin Beach and the BTS bus stop

You get time to take photos at Jumunjin Beach, a popular east coast destination known as a filming location of the drama Goblin. The tour also stops at the Jumunjin bus stop, known as the photo location for the BTS album Wings: You Never Walk Alone.

Taste local snacks at Gangneung Jungang Market

This traditional market is known for local seafood, Korean street food, and regional specialties such as squid rice sausage. You can look around freely for about 1 hour.

Lunch is not included. Your guide recommends local restaurants costing about 15,000 to 20,000 KRW per person, and you are free to choose another place.

Explore immersive media art at Arte Museum Gangneung

This is an immersive media art museum by d'strict, with large-scale digital art installations, interactive exhibits, visual effects, and sound design that engage all your senses. You spend about 1 hour here, and admission is included.

Taste and try activities at the soju brand experience center

This experience space introduces the Chum Churum and Saero soju brands. Through exhibits, digital displays, and hands-on activities, you learn about how soju is produced, its ingredients, and brewing methods, with a guided tour of about 1.5 hours.

You can enjoy fruit soju making, bottle craft activities, and a tasting of soju made with Daegwallyeong bedrock water. Depending on the option you choose, the tasting is either alcoholic or non-alcoholic.

※ The itinerary and the order of visits may change depending on local conditions.
※ Anyone under 19 cannot join, even with a guardian.
※ Your passport is required for entry to the attractions.

• Check your mobile voucher by email or in the WAUG app.

• Gather at the meeting point of your selected option at the set time. Your guide will direct you.

• The voucher is valid only on the selected date and time.

Meeting point:
In front of KFC, Hongik Univ. Station Exit 9
Meeting time 07:15 (Hongik Univ. Station options)

Meeting point:
Namsan Yejang Bus Terminal
5-minute walk from Myeongdong Station Exit 1 · Meeting time 07:45 (07:55 for some options)

Meeting point:
Hotel The Designers (Dongdaemun)
5-minute walk from Dongdaemun History & Culture Park Station Exit 5 (across the street) · Meeting time 08:00

Meeting point guide:
The tour departs from the meeting point of the option you select. Drop-off is only in Seoul, at around 19:30, about an 8-minute walk from Hongik Univ. Station. From December 2026, the Hongdae meeting and drop-off point moves to near Exit 5 of Hongik Univ. Station on the AREX line.

Cancellation and refund

• Cancel up to 24 hours before the activity date for a full refund.

• If you miss the tour on the day (no-show), you can reschedule once. Contact customer service immediately on the day of the no-show. You can only change to a confirmed departure date within 7 days of the original date. The rescheduling fee of 20,000 KRW per person must be paid directly to the guide on the changed departure day.

Participation limits

• Only adults aged 19 and over can join.

• Alcohol tasting and the fruit soju making program are for adults only. Minors cannot take part under any circumstances, even with a parent or legal guardian.

What to bring

• Bring your passport, which is required for entry to the attractions.

• Please wear comfortable clothes.

On-site information

• Seniors or travelers with limited mobility can note it in the remarks when booking to be assigned a front seat.

• The itinerary and the order of visits may change.